Theory and Context

03/01/2018

Representation of gender in adverts

Key words
Misogynistic= Strongly Prejudiced against women
Narrative= Story
Deconstruct= Pick apart

 Inbetweeners 

What themes emerge from the narrative?
3 white British men on holiday and wanting sex

How are males represented?
The males are represented as Needy for sex, Immature

How are females represented?
They are represented as needy girls, pretty and less able.
They are also represented as females who get what they want.

Is the ideology misogynistic?
Stereotyping what 16 year old girls and boys want when they go on holiday eg getting drunk and wanting sex.

16/11/2017

Definition of logo, brand, slogan

A logo is a design which is made for a company. That is the first point for customers to look at and used to identify the product.

A brand is a name given to the product.

A slogan is a few words or phrases which is used in all types of advertising for that company.

05/02/2018

Audience Theory

The hypodermic needle theory is when the audience listen to everything being said to them and do not disagree with it.

Cultivation theory is about the long term effects of Television on People. This theory states that the people who always watch TV and more likely to believe social reality.

Used and gratifications theory is how people actively seek out specific media to satisfy specific needs for themselves.

Reception Theory is a version of a reader’s response literacy theory that also emphasizes each particular reader’s reception. 

19/02/2018

Cardiff Grime The people who are speaking in this documentary about grime are the leaders of the group and other members in the band, the interviewer and the narrator. The people who perform the grime songs tell us about their music and what the lyrics mean to them and people who listen to their music. They also speak about the context and culture of grime. In this documentary they show different parts of how people make grime songs to what it’s all about. They talk about the different instruments, clips from famous grime artists. All the sound which is used in the background of the documentary are faded in and out. The directors had recorded all their clips on the streets as they say that grime music comes from the streets and how people are when on the streets. I had was to create a documentary the equipment I would use is a microphone for the best song quality, a recorder to store all the sounds which are recorded from the mic and spare batteries. The target audience from this documentary is young teens who don’t know much about grime and young parents who have never heard of grime songs.

30/10/2017
Ethnicity

1. Is ‘white’ an ethnicity? No as it is a race not a ethnicity.

2. What role do the media play in constructing ideas about race and ethnicity? They can decide what to speak about e.g. what race and ethnicity and even positive or negative explanations.

3. Do you make assumptions about certain ethnic groups? No I do not make assumptions.

4. Do you think certain ethnic groups or races are more powerful than others? The way other ethnic groups are bases on the way media portray them, people believe what the media says,  this is called the hypodermic syringe model. So this would make people have the same view as what the media says and what other people think.

5. Do you think about your own ethnicity on a regular basis?

Yes I do think of my own ethnicity on a regular basis.

6. Do you see people who look like you represented in the media? Are these representations prominent and/or accurate? Yes I do see people who are like me represented in the media. Some are represented in a negative way while some in a positive way. This is as some media want to give a negative impact on certain races while others want to give a positive impacts on the others. No these are not prominent as people born in the 21st century have access to all types of media so they would believe what is being out out on the media sources. So if it's something negative people would act negative and follow what the media says as the media would only post negative things about there race or maybe positive things about there race.